The Agency Leadership Program (ALP)
The ALP is an agency-specific five-day learning event designed to assist senior agency leaders to:
- Understand “The Ten Things Agency Leaders Must Know…And Do”;
- Better understand and assess the impact of their leadership and managerial attitudes and practices on the motivation, productivity, development and retention of their employees and on bottom-line performance;
- Learn how to lead their agencies through change to achieve real performance improvement;
- Learn how to make effective leadership and management decisions that will positively impact the overall performance of their organization;
- More effectively lead their agencies through change to achieve real performance improvement;
- Better understand the conditions, requirements and leadership needs to develop and maintain effective teamwork;
- Gain significant experience at the general management level in leading, managing, transforming and profitably growing an agency over time;
- Develop action plans for improving their personal leadership performance and the bottom-line performance of their agency; and
- Increase their awareness of their personal leadership and management strengths and development needs through private feedback and coaching
All learning materials used in the Agency Leadership Program are industry-specific and address the critical current issues that face marketing communications industry leaders. ALP teaching materials include: agency leadership case studies; the internationally acclaimed, computer-based Agency Leadership Simulation™ wherein participants manage an agency for three simulated years; personal and private feedback on participants' current leadership strengths and development needs via the Leadership Aptitudes & Practices Survey; personal coaching; and customized exercises designed to help participants implement what they've learned back at their agency.
For further information on The Agency Leadership Program (ALP), please contact Steve Foote.